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Case Studies

Advanta has extensive experience in brand development and management, graphic design, web design, technical writing, and advertising. In today's highly competitive life sciences environment, recognition of your company is vital to long-term success. Let us help you reach your marketing and public relations goals - contact us today.


THE ESTABLISHMENT AND REFINEMENT OF AN EFFECTIVE CORPORATE BRAND IS VERY IMPORTANT IN SEVERAL WAYS:

It helps to manage customers' and other key audiences' perceptions of your company.

It works to distinguish your company and your products from your competition.

It reflects the level of quality customers want and expect from you.

It increases your company's perceived value.


ABBOTT LABORATORIES / MEDISENSE
Sure-Dose Precision Advertising & Collateral Materials
MediSense Precision Sure-Dose syringe for children was the first insulin syringe indicated for children. The Sure-Dose syringe offers a full-length 30-gauge needle and cc dosing allowing consistent comfort and accuracy for quick site injection of insulin for diabetic care. Advanta's advertising campaign consisted of creative concepts, copywriting, brand and tagline development, graphic visual execution, media buying and print publication insertion.

ANSARIS
Corporate Brand Development
Ansaris is a technology based fragment-based drug design company with ten years of drug discovery experience. Ansaris looked to Advanta to develop their new Corporate Identity including logo, slogan, stationery website, PowerPoint Presentation, and collateral materials in order to boost investor relations and corporate interest in Ansaris's services.

ASTRA ZENECA
Sedation and Pain Management in ICU Program / Doctor Education Campaign
Astra Zeneca Sedation and Pain Management in the ICU Program was created to help the continued education of doctors of the importance of the processes of managing the pain levels in patients and proper procedures of sedating patients in the intensive care unit. The awareness campaign consisted of a Doctor Education /Awareness Brochure, and DVD Program. Our services included several creative concepts, illustration, copywriting, graphic visual execution, prepress, and print management.

PSIVIDA, CORP.
Corporate Branding Campaign
pSidvida, Corp. is a leading provider of miniaturized, sustained-release drug delivery products and is continuing the evolution of these systems. pSivida Corp. looked to Advanta to develop their marketing strategy, and new Corporate Brand Identity through their messaging, and new visual branding strategy. Included in this strong visual branding package were corporate messaging, copywriting, creative brand development, tagline, logo mark, PPT presentation, website, and corporate collateral material development.

BTG INTERNATIONAL, INC.
Corporate Branding & Tradeshow
British Technology Group, Incorporated, a pioneer in medical patent licensing and specialty pharmaceuticals looked to Advanta to create their International Corporate Identity Campaign and new branding strategy to help seed stage companies develop and commercialize products targeting critical care, cancer, neurological and other disorders. Advanta targeted BTGs niche market, then implemented visual branding, developed a style guide, PPT / Convention presentations, internet, tradeshow presentation, materials and print graphics for US, UK and Japan markets.

ENTERIS BIOPHARMA, INC.
Google Analytics Overview

Here is a brief explanation of the Google Analytics results of implementing the Advanta SEO Setup/Basic Package and Website Redesign Package against the same time-frame the prior year, without Advanta. It shows the overall improvement for one of our clients as follows:

— Sessions (total number of visitors) up by 152%
— Users/visitors by 191%
— New sessions by 19%.

The blue line is as Advanta implemented various SEO and design changes over time.

The orange line is the same period in 2014.

Natural “hills” describe the activity for this client is during a typical M-F work week with less traffic on weekends.




Changes are Bringing 18.93t New Visitors to the Site



Google Analytics SEO Queries
Here is a brief explanation of the Google Analytics results of implementing the Advanta SEO Setup/Basic Package against the same time-frame the prior year, without Advanta. It shows Google not recognizing our client for relevant SEO keywords prior to implementing the Advanta SEO package vs. to-date results in the same time-frame:



Amos J. Sanchez
Associate Director, Business Development
Enteris Biopharma, Inc.

July 7, 2015

“I am just doing some quick Google searching on some key search phrases and I am quite pleased with our organic placement on Google.

Especially against some big players. Notice that we beat out Lonza for one of them!

Well done!”



EFFECTIVE CORPORATE BRANDING IS GOVERNED BY A WIDE RANGE OF FACTORS AND CORPORATE ASSETS. AMONG THEM:

A distinct graphic look used consistently in all advertising, marketing and promotional materials.

A consistent graphic style for all advertising, web sites, blogs, marketing materials, literature, direct mail, trade show displays, multimedia presentations, etc.

Consistent messaging in all communications, press releases, media relations, white papers, executive speeches and internal communications.

An all-encompassing slogan or tagline used consistently in all communications.

A consistent and intelligent approach to disclosing company news to help ensure key audiences get the word.


CODEXIS
Corporate ReBrand
Codexis is a Bio-Engineering company that integrates biology and chemistry manufacturing to make the production of pharmaceuticals, biofuels and industrial products faster, cleaner and less expensive. Advanta targeted Codexis's niche market, strategically implemented visual and conceptual branding through a comprehensive creative Advertising campaign in effort to broaden their global reach.

NIIKI PHARMACEUTICALS
Corporate Branding Campaign
Niiki Pharma's focus is to develop targeted first-in-class treatments for cancer. Niiki Pharma looked to Advanta to develop their new Corporate Identity including logo, slogan, stationery website, PowerPoint Presentation, and collateral materials in order to boost investor relations and corporate interest in Niiki Pharma's pipeline of treatments.

ORCELL (MATRIX TECHNOLOGY FOR ENHANCED WOUND HEALING)
Advertising Campaign
Orcell is a skin grafting wound care healing product that helps promote skin regrowth in patients who have lost over 90% of functioning skin tissue due to either a skin disease or accidental wounding of the skin. Ad campaign creation consisted of creative concepts, photography, copy writing, tagline, graphic visual execution, prepress, media buying and print publication insertion and management.

TECH TRANSFER SOLUTIONS
Corporate Branding Development
Technology Transfer Solutions was established by a strong group of intellectual property patent attorneys who wanted to help their current and prospective clients understand the proper steps they must take to patent their Life Science technologies. Included in this easy to use and understand promotional branding package was a new Logo (brand mark), Pocket Folder which housed five Literature Sheets, a PowerPoint Presentation and Stationery Set (Business Cards, Letterhead and Envelopes).

VWR INTERNATIONAL
Corporate Branding / Learning Network Branding
When VWR International was looking to create an internal promotion to prg program and tools for further education for their employees, they looked to Advanta to promote their campaign. Included in the promotion package was a direct to VWR employee brochure clearly displayed key highlights and fundamental information for employee ease of use and understanding of program materials for their use on the Internet. Posters were added as promotional teaser to spark incentive for employees to visit the online learning network.

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Testimonials

Stephanie Kuhla and her team at Advanta Advertising, LLC developed a marketing campaign for CordenPharma which included messaging, trade show graphics, animated online ads, promotional items, customized email templates and coordinated brochures in a compressed timeframe at a much lower cost than larger agencies would have charged. Stephanie combines an understanding of the pharma / biotech industry with her depth of technical / design knowledge to provide the broad spectrum of communications elements needed to build a brand in this competitive landscape. She is highly responsive, reliable and prompt in managing project elements and deadlines. Most importantly, she offers creative ideas and executes them with extreme attention to detail. She is a pleasure to work with and a great resource for marketing professionals.
ABBY THOMPSON
Global Marketing Communications Manager at Corden Pharma

Truth Nutrition hired Advanta for our logo, packaging and website development. Stephanie and her team were fantastic to work with and blew away our expectations! We consider Advanta a trusted partner and highly recommend them.
CHRISTOPHER FARIS
Truth Nutrition / Ovantage

As director of communications and marketing at BioAdvance, I've had the pleasure to work with Stephanie on various creative design projects. She came highly recommended by a colleague, and Stephanie has exceeded our expectations with expert knowledge and technical skills and business-driven creative design. She is a true professional who listens closely to what we need and consistently delivers projects on time and on budget.
ELLEN SEMPLE
BioAdvance

Over the past 8 years BTG has been utilizing Stephanie's conceptual, graphic, web design and print prepress services, and I have to say she is one of the best we have come across in the field. Her cost-conscience approach, attention to details and fresh creative ideas ensures we always obtain a high quality product on time and within our budget. Stephanie's commitment to BTG providing guidance, creativity and outstanding service has created a strong and successful working relationship - she has become an extended part of our team. I highly recommend her to anyone who is looking for corporate/product branding support, design, web and print production services, especially in the pharmaceutical and biotech marketplace.
COLLEEN HENRY
BTG International, Inc.

Ms Kuhla and her company, Advanta Advertising, was retained by me to promote my company's business, and they created a professional, targeted brand identity and strategic web presence for EMS Consulting Group. She proved to be extremely approachable, knowledgeable, easy to reach to address questions and concerns as they arose, and provided a quality product that my business partner and I could not be happier with. Ms Kuhla is an absolute pleasure to work with. She is phenomenal at branding, messaging and marketing development, and is someone I can endorse whole-heartedly without any reservation.
JORDAN BARNETT MD FACEP FAAEM
Board-Certified Emergency Medicine Physician providing EMS Education, Consultation, and Medical Care

I've known Stephanie for several years now and continue to use her graphic design services periodically with my past and present employers. She delivers high-quality work at reasonable rates. Additionally, Stephanie is very detail oriented, professional and goes above and beyond to deliver the very best results and product. Good is never good enough for Stephanie. She always pushes herself to deliver exceptional work in a timely manner. I would not hesitate to recommend her to anyone that wants creative ideas, from start to finish, and exceptional service.
LORIE MAICHER
Manager Marketing Services at Endo Pharmaceuticals Inc.

Stephanie is an incredible person to work with. She is extremely knowledgeable about her craft and her work shows it. She has made my company stand out above the rest, with an image of professionalism and and integrity that no one else has been able to accomplish. I am very pleased that she goes the extra mile just because it is the right thing to do! Thanks Stephanie. You are a God Send!
MICHAEL HEBERT
Covington Physical Therapy

Stephanie has developed our company logo, letterhead, and brochure. She has done a great job in creating a cutting edge yet professional corporate identity. We will be using her for all our graphic needs and I would highly recommend to colleagues. Thanks Steph!
KURT HAUSNER
Anesthesia Advantage

Stephanie worked as Art Director for my Ad Agency, Brewin Advertising. She did an amazing job and improved our ad agency's designs and our work habits as well. Her designs were outstanding, unique and truly creative while at the same time functional ~ selling the product and brand. Always fresh and creative, hard working, smart, very ethical. She's very professional and a super nice person to work with. Great with deadlines, organizing and getting projects done - very proactive. I highly recommend Stephanie!
DOUG BREWIN
Brewin Advertising, Inc.

Stephanie from Advanta Advertising & Design Group was hired by our company to create a comprehensive advertising campaign. We were most impressed with she and her company's ability to accumulate the necessary knowledge needed to effectively launch a successful ad campaign regarding our business of printed flexible packaging components.
Not only would I strongly recommend Stephanie and her company, but I would say to anyone that is seriously considering brand / company recognition should at least consider a consultation with Stephanie and her group. You have nothing to loose, but possibly everything to gain.

RUSSELL VIZZI
Vice President of Sales at Control Group USA

Stephanie is great to work with. She's very responsive to the client's needs and works extremely hard to make sure the end result meets them.
SIMON BUNEGAR
Exony Inc.

In early 2008, I was introduced to Stephanie Kuhla and Advanta and was beyond impressed with her. Stephanie immediately understood our needs and oversaw the complete rebuilding of our brand, including the logo and our website. She developed a thorough sell packet, including folder, tri-fold, multiple sell sheets and stationary set. Every step of the way, her guidance has made all the difference and when I hand her work to a potential client, the positive impact and feeling of preparedness her efforts afforded me have proven to be of immeasurable valuable.
Two years later, my company has grown by quantum leaps, adding new services and targeting new segments. Stephanie has walked with us the entire time, and even if it's simply brainstorming with her for a new facet to our marketing campaign, her energy and unswerving dedication have left indelible marks on my business.
I could not endorse Stephanie Kuhla more vehemently and I encourage any business owner to spend time talking with her, you will find an ally in an ocean of sharks.

DOMENIC GALLELLI, MS/PRESIDENT
Prodigal Private Security Inc.

I now have a great logo for my business and everyone raves about it!
SARA ROSENBERG
The Powerlunch Project

I've worked with Stephanie several times to create and produce logos, marketing presentations, layouts for websites, brochures and more. She is incredibly hard working, creative, and reliable and produces excellent work at an amazing price. She listens to her client and understands what the client wants and will rework the product until it is exactly what you want. I highly recommend her. Especially in the pharma and biotech area, she is excellent.
MARIE LINDNER
Global Program Head, Strategic Partnership Team

Stephanie is an amazing graphic designer. She took our business concept and generated an effective and stylish branding tool as our logo. I would recommend Stephanie to any firm looking for a to brand their product and will continue to utilize her services in the future.
CREE QUAKER LICENSED AS MACHREE QUAKER
Real Estate Broker in Woodstock and Ulster County The Machree Group, LLC

I worked with Stephanie several years ago as she worked with Elan's rebranding and marketing efforts. I found her to go above and beyond our expectations, always developing new and creative approaches. Also a great person to work with.
DOROTHY PETRY
Principal at Focus on Automation LLC

I found Stephanie to be creative and willingly to go the extra mile to give me the results I wanted. I would recommend using Stephanie's services.
BRYAN DULHUNTY
Viralytics, Inc.

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Client List

NEWLY ADDED CLIENTS

Africare Health

AlphaBeta Therapeutics

ARx

Bellco Glass, Inc.

BioGen

BioVectra

Celimmune

Center for GI Health

ChemOrganics

Chiral Technologies US | EU | India

Communications Strategies Group

CordenPharma

Cysview

Emergent BioScience

Enteris Biopharma

Entytle

FlackTek - SpeedMixers

Forsyth lnstitute

Genzyme Biosurgery

Heidrick & Struggles

HooThere

Intezyne

La Jolla Pharmaceutical

MidWest Sleep Medicine

Millipore

MyExpo

New Era - Spectro

Oakwood Chemical

OncoViRx

OrthogenRx

Patagonia Health

PlanetConnect Pharma

ProVista

Pulmonary Reach

Rieke Metals

Savitz Lifescience Law

Systems Program

SZV-Social & Health Insurances

The Colonoscopy Center

Trifecta Multimedical

Uniscience Corporation

Vantogen, lnc.

Vindon Scientific

ZafeSoft

Zenaviv

Established Clients

Abbott Laboratories, Inc.

Aetna US Healthcare

AIDS Awareness Foundation

AlgoRx, Inc.

American College

American Pharmaceutical Association

Anatomical Pathology Courier Service

Androderm

Anesthesia Advantage

Ansaris

Apotheke

AstraZeneca

BioAdvance

BioValue Creation LLC

Bioview

BTG International, Inc.

Cappello Capital Corp.

CK Life Sciences

Clarity Strategies Group

Clementia

Codexis

Compas Inc.

Control Group Inc.

ConvaTec, Inc.

Conventional Wisdom

Corridor Pharmaceuticals, lnc.

Covington Physical Therapy

CRC Industries. Inc.

Dental Reach

EcoErase 2.0

EMS Consulting Group

Elan Pharmaceuticals, Inc.

Ethex (Wound Care Healing)

Excess Return Strategies

Galleon Pharmaceuticals

GlaxoSmithKline

I\/I International, Inc.

IEC. Inc.

Impact Rx, Inc.

Johnson & Johnson Merck

Johnson & Johnson Purpose

Locus Pharmaceuticals

lriScan, Inc.

Massachusetts Medical Society

Matinas Biopharma

Medicis - The Dermatology Company

MediSense, Inc. (Diabetes Care)

NCS Global

Newport Computers

Niiki Pharma, Inc.

Novira Therapeutics, Inc.

Optofluidics

OrCeII

Ovantage

Par Pharmaceuticals, Inc.

Pasture Merieux Connaught

PathoGenesis Corporation

Pfizer (Animal Health)

Philly Technology Network

Polynoma LLC

Postgraduate Institute for Medicine

Prodigal Private Security

pSivida Corp.

Quasar Light Therapy

Queen City Venture Partners

Roche Pharmaceuticals (Colorado)

Rossi Wellness Center

RP Scherer (Drug Delivery)

Schering-Plough

Smart Orthodontics

Tech Transfer Solutions

The Compello Group

The McCree Group, LLC

The Power Lunch Project

Truth Nutrition, LLC

Unigene

US Healthcare

Varisolve Inc.

Viralytics, Inc.

VWR International

WEX Pharmaceuticals

Wyeth Amherst

Yaupon Therapeutics