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Advertising

Much like a growing family, your company’s expansion requires care and special attention. By utilizing advertising campaigns as an extension of your brand, the goal is to reach your target audience so you can one day watch your product market grow to it’s fullest potential.

Advanta Advertising, LLC’s advertising services will guide you toward your ultimate goal with fresh and innovative creative concepts, from interactive ads, full print ad campaigns to TV and radio commercials. Our services broaden your public voice and reach a direct audience in which your message, and company will resonate.

We offer advertising services that include the following:

  • Advertising Campaigns
  • Banner Ads or Online Marketing
  • Advertisements
  • Posters
  • TV Commercials
  • Media Planning / Purchasing
  • Radio Spots
  • Exterior Signage / Billboards

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Brand Identity & Initial Marketing

Greatness comes to people that feel the need to identify and differentiate themselves among their peers, the same holds true for a company’s branding. Brand identity is not solely a logomark or logotype, but rather a personal expression and extension of a company’s personality and core philosophy. This is then seamlessly translated across all communication materials, whether print or interactive. Through its outward facing style via applied graphics and consistency in clear messaging, a developed brand successfully differentiates a product, service, and/or company from its’ competition across all platforms.

Advanta Advertising, LLC will creatively drive your company’s brand identity to share the unique personal touch throughout the lifecycle of your brand.

We can guide you in the brand development through the following services:

  • Logo / Brand Identity
  • Stationery Set
  • Business Cards
  • Tagline & Slogans
  • Content Development
  • Mission / Vision & Elevator Statements
  • Product Naming
  • New Product Launch
  • Powerpoint Presentations
  • Promotional Items

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Collateral & Digital Support Materials

Advanta understands the need for marketing efforts and communication strategies to expand to print material at all stages of your lifecycle. Print collateral displays brand consistency and core philosophies along with detailed information about the unique achievements of your company. High impact print collateral materials possess the power to deliver a hands-on message with impact.

Building a synergy between our creative concepts and your scientific and technical achievements, Advanta Advertising, LLC’s creates impactful print materials.

Our experienced team of marketing professionals, graphic designers, and technical writers have the expertise to partner with you to move your brand forward using the following print vehicles:

  • Brochures / Pamphlets
  • Literature Sheets / Fact Sheets
  • White Papers / Tech Notes / App Notes
  • Case Studies
  • Annual Reports
  • Pocket Folder
  • Information Graphics & Icons
  • Media Kit
  • Email Campaigns
  • Thought Leadership Articles / Emails & Blog Posts
  • Catalogs
  • Postcards
  • Packaging / Labels
  • Promotional Items
  • Holiday Cards / Holiday Emailer
  • Sales Materials

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Investor Relations

Investor relations is a pivotal element of success business; it is crucial for growing scientific and technical companies to develop and sustain lasting partnerships and support. Advanta Advertising, LLC provides financial communications and capital formation services tailored to your business, effectively articulating your key value to the right investors and continually refining key investment appeals, emphasizing long term growth prospects.

We facilitate introduction to management, participate in meetings, and support your efforts while maintaining communication through an investment decision. Advanta guides investor relations through trust and commitment to exceeding expectations. Our IR services include:

  • IR Program Strategy
  • Earnings Release
  • Shareholder Outreach
  • Roadshows
  • Perception Studies

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Photography / Video

Photography and video leave a powerful impression with clients, industry peers, and competitors, it is an opportunity to spark the interest of a client or potential customer and create multiple emotions about the company, product, or service. Advanta Advertising, LLC partners with you to creatively display your product, service, or facility. From video pre-production to photo enhancement, we have the expertise and knowledge to create personalized, professional, high-quality photography and video of your facility, drug, or product in action.

  • Photography Shoots
  • Photo Enhancement
  • Photo Image Corrections
  • Video Pre-production (Scripting, Research, Scheduling, Budgeting)
  • Video Production (Lighting, Shooting, Audio, Interviewing)
  • Video Post-production (Editing, Music, Voice Over, Graphics)

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Public Relations

Businesses evolve. But how do you let your customers know? This natural ebb and flow of the business life cycle means that to successfully navigate the human side of your market we must continually evaluate strategies. We understand that change is difficult, and Advanta can help you through technical advancements, unexpected market shifts, and other outside events that could leave the upcoming stages of your lifecycle unclear. We specialize in helping your brand shape public perception and build long-term credibility within the industry. Our experience, combined with third-party objectivity, helps clients plan and implement PR programs that raise awareness and address the issues important to members of the media, customers, employees, and other key stakeholders.

  • Press Release Content Development
  • Press Release Distribution
  • Press Release Image Creation
  • Press Release Blog Posting
  • Press Release Email Blasts (Design, Programming, Deployment & Reporting)
  • Media Outreach

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SEO

Search Engine Optimization is science of it’s own combining the power of SEO with the beauty of a story is an art form. Balancing the Human Element of storytelling with SEO critical components to create a user-friendly, industry-relevant website is in our DNA. With various metrics and analytics that measure the vast and constantly evolving web, SEO is the backbone of your website and web presence. It allows your company to reach your targeted audience through keywords that generate search engine results, staying ahead of competition and not getting lost amongst the masses.

Advanta Advertising, LLC ensures that every aspect of your website is optimized for search engines, allowing you to gain scalable ROI. Our services provide a full site review, strategy, and reporting to bring traffic to your site and establish a broader audience for your brand, service, product, or drug.

  • Full Website SEO Review & Optimization
  • Landing Page Optimization
  • Client Specific SEO Planning
  • Content and Keyword Analysis & Strategy
  • Google Analytics Installation and Reporting
  • Google My Business
  • Ongoing SEO Strategy & Maintenance
  • Reporting / SEO Audit
  • Setup & Maintenance Pay-Per-Click / Google AdWords

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Social Media

Ready to be well “liked”? Advanta Advertising, LLC understands the science of “likes” and followers, and prepares you with a strategy to communicate with your targeted audience to enhance customer service, build brand recognition, and create a social media presence that can generate a solid return on investment. Through our trusted partnership, Advanta works with clients to set focused business goals and provide creative and engaging social media campaigns, including written content and graphics tailored for the industry. We also prepare analytics reports to show growth and offer the option for managed pay per click ad space to generate larger engagement among peers. Advanta’s social media services not only bring a personal voice to your brand, but prepare you with a well-rounded, professional profile that generates conversations while building new industry relationships.

  • Profile / Strategy Creation
  • Creative Branded Campaigns
  • Analytics Reporting
  • Daily Interaction
  • Setup & Maintenance Pay-Per-Click / Google AdWords

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Trade Show

Trade shows provide the unique ability to make a lasting impression with current and potential clients through booth design, interactive technology, promotional items, and one-on-one personal consultation. Considering the networking opportunities of conventions, it is crucial that you are well prepared; Advanta Advertising, LLC can help you drive your brand message forward and produce results at your next trade show or exhibit event by implementing an effective marketing campaign that combines an eye-catching physical space, collateral materials, pre-conference promotion, giveaway items, and post-conference follow-up materials.

  • Booth Designs / Booth Displays
  • Graphic Panels / Pop-Up Panels
  • Pre-Show / Post-Show Materials (Design, Programming, Deployment & Reporting)
  • Posters & Banners
  • Interactive & Table Displays
  • Trade show Specific Advertising
  • Event Contests & Booth Traffic Builders
  • Logistics (Planning & Implementation)

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Web / Interactive

One of the most important elements of branding and marketing is a functional website; a website extends a brand’s global reach and drives your message to a broader audience. All pages must consistently reflect the company’s corporate personality and brand image; it is where everything from your core messaging to news and events are communicated. Much like the scientific work you do, we understand that websites, from design to maintenance are complex.

Advanta Advertising, LLC has the resources to develop, program, maintain, monitor, and host websites. Our services include:

  • User Experience (UX) Research, Design & Testing
  • Site Map & User Flow Development
  • User Interface (UI) / Website Design
  • Responsive Website Programming
  • WordPress Theme Development
  • WooCommerce Implementation
  • Blog Design & Development
  • Hosting Packages
  • SSL Certificate Installation
  • Heat Mapping
  • Ongoing Website Maintenance
  • Banner Ads / Animated Gifs
  • Email Marketing / Blasts / Campaigns

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Corporate Communications

All companies require an organized corporate communications strategy, however the approach may vary. As a result, we tailor each corporate communication with attention to detail and a human touch. Advanta Advertising, LLC offers a complete and supportive corporate communications strategy that includes planning and execution services. By combining your established brand identity with our industry knowledge, our services communicate a clear message to intended stakeholders on all platforms, and drive measurable results while delivering a valuable integrated communication structure.

  • Core & Key Messaging
  • Content Development
  • Mission, Vision & Elevator Statements
  • Case Studies
  • Employee Communications
  • Annual Report Development
  • Speech Writing

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MARKETING & COMMUNICATIONS STRATEGY

Advanta Advertising, LLC specializes in making the complex simple. Creating a successful marketing and communications strategy is no easy feat. Each organization has unique attributes that differentiate them from competition and must be highlighted. Doing so effectively, and cost efficiently can be difficult. By listening to your organization’s specific needs, we work with you to identify the areas where we can provide most value.

Advanta provides a solid plan in which businesses from small seedling stage levels, to large scale corporations can strategically evolve.

Our marketing and communications services include:

  • Kick-off Meeting
  • Marketing Audit & Analyses
    • Data Gathering
    • Data Evaluation
  • Brief Competitive Analysis
    • Cross Audience Messaging Comparison
    • Website Audience & Content Comparison
    • Keyword Analysis Comparison
  • Brief Positioning Analysis
    • Customer Analysis
    • Clarify Key Differentiators
  • Creative | Conceptual Benchmarking Process
    • Brainstorming Session
    • Full Outline Of Creative Solutions
  • Marketing & Communication Plans
  • Language Translation

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Market Research

When developing a new channel of a communication or implementing a revised branding strategy, a company may be challenged with needing external customer feedback. A focused and carefully planned market research study allows for a fresh perspective and a point of reference when determining what your clients really want.

Advanta has experience with the creation and execution of a variety of market research studies including:

  • Focus groups
  • Telephone Studies
  • One-on-one Interviews
  • Online Surveys

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